At ec7777, your privacy is not an afterthought — it is a core commitment. This Privacy Policy explains precisely what personal data ec7777 collects from Pakistani players, how that data is used, how long it is retained, who it is shared with, and what rights you hold over your own information. We believe every player deserves full transparency.
Six principles that define how ec7777 handles your personal data. These are not marketing statements — they are binding operational standards we hold ourselves to every day.
All personal data stored by ec7777 is protected using industry-standard AES-256 encryption at rest and TLS 1.3 in transit. Our infrastructure undergoes regular third-party penetration testing to ensure your data remains secure at all times.
ec7777 will never sell, rent, or trade your personal data to third-party marketing companies. Your information is used exclusively to deliver and improve the ec7777 platform experience — nothing more.
As an ec7777 player, you have the right to access, correct, and request deletion of your personal data. ec7777 processes all verified data requests within 30 days in compliance with applicable data protection standards.
Promotional emails, SMS notifications, and bonus alerts are sent only with your explicit consent. You can withdraw marketing consent at any time through your ec7777 account preferences without affecting your ability to use the platform.
ec7777 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by our international gaming licence and applicable anti-money laundering regulations. We do not hold data indefinitely.
This Privacy Policy is written in plain, accessible English so that every Pakistani player — regardless of technical background — can understand exactly what happens to their data. We update this policy whenever our practices change and notify registered players accordingly.
This Privacy Policy ("Policy") describes how ec7777 ("ec7777", "we", "us", or "our") collects, processes, stores, shares, and protects personal data relating to individuals who access or use the ec7777 online casino and cricket betting platform available at ec7777.vip ("Platform").
This Policy applies to all registered players, prospective players who browse the Platform without registering, and any individual who contacts ec7777 via our customer support channels. It covers all personal data collected through the Platform, including via web browsers, mobile devices, and any related communication channels such as email or live chat.
By accessing the ec7777 Platform, completing the registration process, or otherwise providing personal data to ec7777, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. If you do not agree with any part of this Policy, you should not use the Platform.
For the purposes of applicable data protection law, ec7777 is the data controller in respect of all personal data collected and processed through the Platform. As data controller, ec7777 determines the purposes and means by which your personal data is processed and bears ultimate responsibility for its protection.
ec7777 operates under an international online gaming licence and maintains its data processing operations in accordance with the data protection obligations imposed by that licensing framework. All data processing activities are documented in an internal Record of Processing Activities maintained by ec7777's designated Data Protection Officer.
If you have any questions, concerns, or requests relating to the processing of your personal data, you may contact our Data Protection Officer directly at: [email protected]. Please include "Data Protection" in the subject line of your message so that your query is directed to the appropriate team without delay.
ec7777 collects different categories of personal data depending on your level of engagement with the Platform. The categories below describe the full scope of data we may hold about you:
Identity Data: Full legal name, date of birth, nationality, and copies of government-issued identification documents (CNIC or passport) submitted during the Know Your Customer (KYC) verification process.
Contact Data: Email address, Pakistani mobile phone number, and residential address (including city — e.g., Karachi, Lahore, Islamabad, Faisalabad — and postal code).
Financial Data: Payment method details including JazzCash account numbers, EasyPaisa wallet references, HBL, UBL, or Meezan Bank account details used for deposits and withdrawals, transaction history, deposit amounts in PKR, and withdrawal records.
Account Data: Username, encrypted password hash, account preferences, responsible gaming settings (deposit limits, session controls, self-exclusion status), bonus participation history, and correspondence with customer support.
Gaming & Betting Data: Full record of all games played, bets placed (including cricket and PSL betting markets), bet amounts, outcomes, winnings, and session timestamps.
Technical Data: IP address, device type and model, operating system version, browser type and version, mobile network operator, unique device identifiers, and time zone settings.
Usage Data: Pages visited on the Platform, features accessed, session duration, click-path data, search queries entered within the Platform, and referral source data.
ec7777 collects personal data through the following channels and mechanisms:
ec7777 processes your personal data only where a valid legal basis exists under applicable data protection law. The following legal bases apply to ec7777's processing activities:
ec7777 uses the personal data it collects for the following specific purposes:
The ec7777 Platform uses cookies and similar tracking technologies to ensure proper platform functionality, maintain your session state, and gather anonymised analytics data to improve the Platform. The following categories of cookies are used:
ec7777 does not use third-party advertising cookies or cross-site tracking cookies. You may manage cookie preferences through your browser settings, though disabling strictly necessary cookies will affect Platform functionality. A cookie preference centre is accessible via the Platform's account settings panel.
ec7777 does not sell, rent, or trade your personal data. We share personal data with third parties only in the following limited and controlled circumstances:
All third-party service providers who process personal data on ec7777's behalf are bound by formal data processing agreements requiring them to process data only for the purposes specified by ec7777, to maintain equivalent data security standards, and to delete data upon termination of the service relationship.
As ec7777 operates under an international online gaming licence, some of the personal data we process may be stored or accessed by service providers located outside Pakistan. Where such international transfers occur, ec7777 takes appropriate safeguards to ensure that your data receives a level of protection equivalent to that required under applicable data protection standards.
Safeguards used by ec7777 for international data transfers include contractual clauses in data processing agreements that impose data protection obligations on receiving parties, and selection of service providers operating in jurisdictions with recognised data protection frameworks.
ec7777 does not transfer player data to countries or territories where adequate data protection safeguards cannot be maintained. If you have questions about the specific safeguards in place for any particular transfer, please contact us at [email protected].
ec7777 retains personal data for defined periods determined by the purpose for which the data was collected and the legal obligations applicable to that data. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Identity & KYC documents | 5 years from account closure | AML regulatory obligation |
| Financial transaction records | 5 years from transaction date | AML & licensing requirement |
| Account & gaming records | 3 years from account closure | Licensing obligation |
| Customer support records | 3 years from last interaction | Legitimate interest |
| Marketing consent records | Until consent withdrawn + 1 year | Consent compliance |
| Technical & log data | 12 months from collection | Security & fraud prevention |
| Self-exclusion records | Duration of exclusion + 5 years | Responsible gaming obligation |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be attributed to any identifiable individual.
As a data subject whose personal data is processed by ec7777, you hold the following rights under applicable data protection law. ec7777 is committed to honouring these rights promptly and without unnecessary barriers:
To exercise any of the above rights, contact ec7777's Data Protection Officer at [email protected] with the subject line "Data Rights Request". Please include your registered username and a description of the right you wish to exercise. ec7777 will acknowledge your request within 5 business days and provide a substantive response within 30 calendar days.
The ec7777 Platform is strictly intended for adults aged 21 years and older. ec7777 does not knowingly collect, process, or retain personal data from individuals under the age of 21.
If ec7777 discovers or is notified that personal data has been submitted by or on behalf of an individual under 21 years of age, all such data will be permanently deleted without delay and the associated account will be immediately closed in accordance with ec7777's age verification and underage gambling prevention procedures.
Parents or guardians who believe that a minor may have registered on the ec7777 Platform should contact our support team immediately at [email protected]. ec7777 takes underage access concerns extremely seriously and will investigate and act upon all such notifications as a matter of urgency.
ec7777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security framework includes:
While ec7777 takes all reasonable steps to protect your data, no digital platform can guarantee absolute security. You can significantly reduce your personal risk by using a strong, unique password for your ec7777 account and enabling two-factor authentication through your account settings.
The ec7777 Platform does not contain links to external third-party websites for commercial or promotional purposes. All links within the Platform direct to internal ec7777 pages only.
In the event that the Platform is ever updated to include links to third-party resources — such as responsible gaming support organisations — those third-party websites operate under their own independent privacy policies. ec7777 accepts no responsibility for the data practices of any third-party website, and we encourage you to review the privacy policy of any external site you visit.
ec7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, new regulatory requirements, updates to our Platform features, or changes in applicable data protection law.
Where changes to this Policy are material — meaning they substantially affect your rights or the way your personal data is processed — ec7777 will notify registered players by email and via a prominent notification on the Platform at least seven (7) days before the changes take effect.
Minor amendments, such as typographical corrections or clarifications that do not change the substance of the Policy, may be made without advance notice. The "Last Updated" date at the top of this document always reflects the date of the most recent revision. The current version of this Policy is always accessible via the footer navigation of the ec7777 website.
Your continued use of the ec7777 Platform after any amendment to this Policy takes effect constitutes your acceptance of the revised terms. If you do not agree with the revised Policy, you should cease using the Platform and contact support to close your account.
If you have any questions, concerns, or requests regarding this Privacy Policy or the way ec7777 processes your personal data, please contact our Data Protection Officer using the details below:
If you are not satisfied with ec7777's response to a privacy concern, or if you believe that ec7777 is processing your personal data in a manner that is not compliant with applicable data protection law, you have the right to lodge a complaint with the relevant regulatory body under ec7777's international gaming licensing framework. ec7777 will cooperate fully with any such regulatory investigation.
ec7777 is committed to resolving all privacy complaints fairly, transparently, and without unnecessary delay. We take every data protection concern seriously and view player trust as fundamental to the ec7777 platform's long-term integrity.
Now that you understand how ec7777 protects your personal data, enjoy Pakistan's premier cricket betting and casino experience with full confidence.
Age Restriction & Responsible Gaming: All gaming and betting services at ec7777 are strictly for adults aged 21 years and older. Gambling is intended for entertainment purposes only and carries inherent financial risk. Deposit limits, loss limits, session controls, cooling-off periods, and self-exclusion tools are available to all registered players from the account dashboard. If gambling is negatively affecting your finances, mental health, or relationships, please visit our Responsible Gaming page immediately. Please play responsibly.